Marketo + Canapii
Synchronise attendee information and track their event activities within Canapii to Adobe Marketo Engage - closing the loop between events and marketing.
Integration highlights
Attendee sync
Attendee registration data flows automatically from Canapii into Marketo. No manual imports, no CSV files, no data gaps.
Activity tracking
Track which sessions attendees viewed, which resources they downloaded, and how they engaged. All activities sync to Marketo as custom activities.
Campaign triggers
Use Canapii event data to trigger Marketo smart campaigns: post-event nurture sequences, follow-ups, and lead scoring updates.
Lead scoring
Enrich your Marketo lead scores with event engagement data. Attendees who are most active at your event rise to the top.
Why it matters
Close the loop
Connect your event strategy directly to your marketing funnel. No more siloed event data that marketing never sees.
Fully automated
Once connected, the sync runs continuously. No manual intervention needed for new registrations or activity updates.
Ready to connect events to marketing?
Request a personalised demo and see how the Canapii + Marketo integration closes the loop between events and marketing automation.